CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)
Update: 2025-10-01
Description
Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.
In this episode, you’ll learn:
- How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
- “Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
- Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
- How agencies white-label CRM services to protect LTV, conversion, and retention.
Connect with Jason
- LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
- Cultivize: https://cultivize.com/
Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
